Color of the Year 2023: how to Use it in the Decor

Lively, captivating and daredevil. Three adjectives that perfectly describe the trends that we have decided to follow this year for the choice of a trendy color palette. The Pantone color of the year is also fascinating and brilliant: viva magenta. The Pantone company annually ranks the most fashionable color in the current year. The one chosen for 2023 has been defined as "an unconventional shade in unconventional times ". Vivid magenta is a strong and complementary color of green. It is obtained from the perfect combination of two equal parts of red and blue.

History of the Color Magenta

The birth of this incredible color, symbol of non-conformity, dates back to 1859. It is said that François-Emmanuel Verguin , a chemist from Lyon who was about to create new artificial dyes for the textile industry, decided one evening to throw all the used compounds out of  the window before going to sleep.
The following morning he realized that the remains left in the bowl had given life to a new colour: magenta.
The name, however, took inspiration from the fashion of the time. The battles fought at the time, that of Magenta and that of Solferino, had gained so much fame that in any sector they wanted to use that name to attract public attention.

What Makes Magenta So Special?

Magenta has a very particular characteristic, namely, it is only an illusion created by our eyes .
But what does this mean? That magenta doesn't exist?
This colour, which on the color scale is located between red and blue, is not found in the visible spectrum of light and therefore there is no luminous wavelength that belongs and corresponds to magenta. The receptors in our eyes are actually only able to distinguish between red, blue and green. The ability to be able to see the magenta hue depends on the phenomenon according to which by combining the three primary colors we can afford to create secondary ones, which our brain perceives even if they don't really exist.

Furnishing ideas with the Color Magenta

Magenta is a color extremely full of vitality and energy, it can therefore appear difficult to combine. Here we will show you some tricks to make it the protagonist of the rooms of your home.
Characterized by an intense and lively nuance, it is recommended for use on a  single piece of furniture, such as a soft velvet armchair or a classic-style pouf  with elegant golden buttons. Perfect furnishings to enrich your living area or a corner of your bedroom.
If, on the other hand, you want to make it the protagonist of the furniture, our advice is to combine it with more neutral coloursthat attenuate its intensity such as white or gray. The combination will be refined and elegant. Last tip for those who want to highlight the tone and the different nuances, is to combine it with green, its complementary color, or with blue. The combination of these colors is in fact ideal for giving environments a strong and decisive character.